(Yes, I know, the site says you can “share anything,” but I think the Flipboard UI is not one that inspires one to create.)īut before I sound too much like Cory Doctorow, I should say that I think that’s okay. I’m not a subscriber to the anti-iPad “it’s just a consumption device” argument (uh, so is a book), but it’s interesting that the company’s materials position you on your iPad as a consumer and your friends as content providers. That said, there’s a slight paradigm shift going on with Flipboard. Like I said, it’s kind of cool - definitely a different way of reading what your friends are talking about, and a nice respite from Facebook’s bland, sometimes confusing, but always un-entertaining interface. Tap a friend’s tweet or status update and it expands along with a new side column containing the back-and-forth of the whole thread. A few pages later and status reports take on the aura of Jenny Holzerisms as they are displayed within different amounts of negative space - even sometimes just one single tweet alone on half the screen. The first few pages are full of news articles that can be sized-up to reveal the whole text, and along the side of the frame are comments. So, open the Flipboard version of your Facebook and the cover image might be a collage of Japanese movie posters that a friend linked to. What makes it more than an aestheticized RSS reader is that it pulls in social as well, turning your Facebook and Twitter feeds into channels that you read like flipbooks. ![]() What Flipboard does is create on your iPad a “personal magazine,” displaying an aggregation of different feeds and channels in a design-y format. I’m finding Flipboard, a new app/web reader that launched this week, kind of cool, but I can’t tell how much I really like it yet.
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